Wednesday, May 26, 2010

Research: The Market for the souvenier scarf



I have been looking at other artists and designers who have use photography within their scarves designs and I came across a blog called *smart design mart where i found a selection of digitally printed scarfs, one scarve in particular had photos of people running on it, It has a very contemporary feel to it and i think the composition of the people in the photo works well around the customers neck.






Images above from SMART DESIGN MART
BLOGGER.COM

latest St Ives photo research..










Yesterday I spent the whole day in st ives in the scorching sun taking lots of new photos for my scarf designs. I borrowed a digital slr camera from the photography department and got some great photos...here are a few

By taking sections of different photographs I intend to create contemporary scarfs that can be worn as a souvenier.

Research and inspiration: "The souvenier scarf"



Since i have been sketching everyday and taking photos everywhere I have been able to capture the feeling of St Ives, whether its the tourists on holiday or the locals relaxing I have caputured the quirkyness of the people and have been able to play with compostion and detail.
I started this project with an Idea of creating a print to be used as an accesory/garment that would be worn by the customer who brought it because she was in love with New York and for her the print had the vibrancy and energy of the city she loved.
Since starting the project I have gone from capturing new york to capturing St Ives, I have spent alot of time in St Ives and it has come to be my home, it has a familiarity that I admire, whereas one of the main things I love about new york is that it is all new and exciting, full of unfamiliar places and nooks and crannys waiting to be discovered.
How can I bring the unfamiliar to my home St Ives?? Is there a way of documenting st ives in a way that is unfamiliar to me?? All these questions needed to be answered...

This is why I found the sketching so interesting, It was a process I had never used before and it was a new and exciting way to capture the place I live. I also used photography to document where i had been, I took different routes to work that I would not normally use and on my days off I would walk around all the streets I had never been down before.
When you live somewhere you tend to take your surroundings for granted, you go about yopur everyday life to work, school or college and you stick to the route you always travel. What about the road less travelled??

This thought process lead me to the idea of a "souvenier scarf" a scarf brought when visiting your favorite place, but instead of the obvious photographic holiday imagery your scarf is full of beautiful abstract photos of all the little places you might of missed on your visit as well as a few hidden details of the places you loved.
This scarf would be your souvenier, your memories and experiences all in one place and whenever you look at it you would always have to look twice to remamber what you saw.
The "St Ives scarf" will be a digitally printed scarf made up of various photographic compositions of St Ives. each scarf in unique and abstract and the customer would always discover something new on the scarf whenever she wore it....

Using my photos of St Ives I started to piece together what my "St Ives scarf" would look like.
I also started looking at designers who had used photographic images of place within their fashion designs.

I stumbled across Prada spring collection 2010 where digitally printed beach scenes were used...


Images from collectors.com